Wel what do you know...

I'm not dead. I'm sure some of you were holding your breath, but people, blog productivity is not a lifesign indicator. I've changed jobs and there was drama before that and drama afterwards, so I'm just coming back to life. What brought me out of blog hibernation, you ask? The freaking Ipex.

This entire campaign has been generated around a bunch of claims that say...wait for it...nothing. The parent company, which shall remain nameless (I realize this only makes a difference for men), claims that the Ipex is the "world's most advanced bra." What? Does it produce dollar bills? Solve the national debt? Solve rubix cubes between the cups or even, lift and separate? Who knows? Not I. And not any of the other million consumers who witness the frequent commercials. The company has created a campaign that makes claims without backing them up and lo and behold, we bought it. Literally. Because now, they tell us, it is also the world's most popular bra. I love it. Stick Giselle standing on a podium waving her hands around in a commercial and you have millions of women rushing to said manufacturer to purchase the same bra. Sorry ladies, we ain't gonna look the same, no matter how advanced the bra is. But props to you, genius advertiser, for honing in on the fact that the American consumer doesn't care about facts and substance. We don't need to know WHY something is the most advanced or the best or the newest or the cleverest. We just need to be told so and we believe it. (Well that, and it has to look pretty.)